
Sick of the
Guesswork?
One-on-one coaching to help you break barriers, transform your mindset, and achieve your goals. Together, we’ll create a personalized strategy to ensure lasting success.
Lack of Knowledge.
You feel overwhelmed by conflicting advice and don’t know where to start.
The frustration of trying fad diets or workout programs that don’t deliver results leaves you stuck in a cycle of disappointment.
We provide clear, expert guidance tailored to your body and goals, so you can achieve sustainable results with confidence.
Lack of Time.
Your busy schedule makes it hard to prioritize your health and find time to work out.
The longer you delay, the more it feels like your goals are slipping further away, leaving you drained and unfulfilled.
We design efficient, effective programs that fit into your lifestyle, helping you transform without sacrificing time for what matters most.
Lack of Commitment.
You find it hard to stay disciplined and fall into patterns of self-doubt or giving up too soon.
The cycle of starting and stopping leads to frustration and the feeling that lasting change is out of reach.
We help you renew your mindset, turning commitment into a lifestyle by fostering a culture of encouragement, accountability, and growth.
Lack of Accountability.
You start strong but struggle to stay consistent, often losing motivation without someone to guide and support you.
The lack of progress makes you feel like you’re letting yourself down, eroding your confidence and self-belief.
We provide dedicated coaches, weekly check-ins, personalized goal setting, and a clear roadmap for success. Together, we uncover your "why" and turn your transformation into a meaningful mission, supported by a family-like community.
For the Nui Brothers, coaching goes beyond physical transformation. Our philosophy emphasizes mindset, habit formation, and creating a lifestyle that prioritizes health, discipline, and enjoyment. We believe fitness is a pathway to growing discipline, accountability, and resilience—qualities that extend to every area of life.
I NEED THIS CHANGE.
HOW TO START.
01
Strategy Call
This is where we sit down to chat about your goals, current situation, any roadblocks you’re facing, and then craft a personalized game plan to set you on the right path.
02
Get Set Up
You’ll receive access and a login to your account, which will serve as your hub for everything—training, nutrition, check-ins, habits, and more. It’s all in one place to keep things simple and organized.
03
Execute The Plan
Once we, as your coaches, create your customized plan, it’s up to you to follow through and stick to it. We’ll be right there to keep you accountable, provide support, and make adjustments as needed to ensure you’re making progress every step of the way.
04
Enjoy Lifelong Results
This is where you reap the rewards of your hard work and dedication. Experience lasting results and step into the best version of yourself, with the confidence and tools to maintain your transformation for life.

Training
Programs
Nutrition
Plans
Habit
Formation
Motivational Insight
Mindset
Coaching
Essentials
Course Library
Video
Library
Customised
Roadmap
Goal
Setting
Community
Group Chat
Weekly
Focuses
Weekly
Check Ins
Exercise Form
Analysis
Posing
Analysis
In-App
Meal Tracking
Progress
Tracking
24/7 Coach
Support
Schedule
Management
The numbers don't lie.
We are the best at what we do.
100+
Lives changed!
19.4kgs
Average Weight Lost Within 6 Months
98.8%
Success Rate Within 6 Months
Personalised Approach
Forget cookie-cutter programs! We tailor our coaching to your unique needs, goals, and preferences.
Remove The Guesswork
Science meets sweat! Our research-backed methods guarantee efficient progress like never before!
Join the Nui Family
You’re not just a client; you’re family. We cheer each other on, share victories, and lift each other up.
Meet The Nui Brothers.
At the heart of our team are two passionate, knowledgeable, and driven brothers: Lee and James. Together, they bring a unique blend of experience, knowledge, and vision to help you transform not just your body, but your entire lifestyle. Here's a closer look at what makes them extraordinary.

BSHP - Level 7 Qualification
LEE RIRINUI
With a Bachelor of Sport, Health, and Human Performance (BSHP) Level 7 qualification, double-majoring in Human Performance Science and Sport Development and Coaching, I bring both expertise and passion to delivering results. Over the years, I’ve had the privilege of guiding clients to multiple national and regional titles, podium finishes, and even international competition stages. As a former competitive surfer for New Zealand, I still enjoy catching waves and taking road trips. My firm foundation in Christ fuels my purpose and keeps me grounded in everything I do.

Men's Physique National Champ
JAMES RIRINUI
As a Men’s Physique National Champion with multiple regional titles in ICN and IFBB competitions, I bring unmatched expertise and firsthand experience to my coaching. With a Level 5 qualification, I’ve had the honor of helping many clients achieve their own championship dreams. My strong Christian faith inspires my work and fuels my commitment to building meaningful connections with my clients, understanding their goals, and celebrating their progress. My approachable nature and genuine care make me a trusted guide on your transformation journey.
What people like you have to say.
- Mark G

"Their personalized approach helped me achieve results I never thought possible. Lee & James genuinely care about your success!"
- Tyler W

“James and Lee helped me step on stage with confidence and my best package. Their coaching on posing and stage presence made me stand out and I walked away with a gold!”
- Grace L

“The Nui Brothers gave me the tools and support I needed to turn this into a lifestyle. I’m stronger, healthier, and more confident than ever!”
- Aren S

“The coaches at Nui Brothers took the time to understand my goals and helped me create a roadmap for success. I’ve never felt more committed.”
